Monday, 28 February 2011


I just heard today that I have been selected to participate in a design workshop run by the founder of Designer's Republic, Ian Anderson.  In order to covet one of the 14 spots in the workshop I had to complete a brief set by Ian Anderson himself: Rename Ian Anderson. I had to think of a way to rename the designer as if he were a product and his name was reflective of his functions or characteristics.
It was quite a tough brief to get my head around as I have no idea of what he is like as a person...I decided to settle on the word "quixotry", the highest ever scoring word in scrabble. This fact obviously means that the word has value, but it's meaning as well as the situation it was played in makes it even more worthy:
By definition “quixotry” means an act that is idealistic or ambitious yet impractical. In competitive scrabble, players would usually drop the letter Q as although it is high scoring, it is not very compatible- the player who waits for the miracle word loses. Cresta (the man who scored with quixotry) held on to the elusive Q throughout the game, dreaming that he would soon pick up a T and a Y. In a 513/1 chance, Cresta picked both a T and a Y in the same turn and played the legendary “quixotry”. His actions are perfectly reflective of the word’s meaning

Ian Anderson explained he was looking for designer's with the ability to THINK and solve problems, so for the duration of the brief I was more concentrated on the idea rather than the design itself. But at the end of the day, I am happy with the quirky outcome. Graphic design is tougher than you might think peeps! 

Friday, 11 February 2011

Feelin' It

I don't blog as often as I should, mainly because my life constantly revolves around design briefs, but also because I am a slight perfectionist. I seem to be quite careful about what I deem suitable to blog about, to reveal to the entire online population. I think I need to get over this, and even though it may be vain/narcissistic, just post about whateverrrrr I want. So this post is simply about fashion photos/clothes/outfits I have recently come to adore. I think, subconsciously, my fashion tastes are telling me I want to road trip it across the I'm also loving basics with that little something extra- straps, holes, tails, you name it. I bought a taily t-shirt the other day, soon to come. Enjoy.

Photos courtesy of:

Monday, 7 February 2011

Unlikely Coalition II

A magazine insert/ fold up poster I made to promote the 'verses' festival. A mash up of bieber/swift/jay z/kiss.

unlikely coalition

This is just one of a series of outcomes for a week long group brief to promote an unlikely coalition. The week was crazy intense as we had to try develop a strong idea conceptually, visually and physically! We used the filter of an event to promote an unlikely coalition; a one time only music festival that would involve musicians of contrasting genres coming together to perform on the same tracks. For example taylor swift and daft punk! We managed to think of some pretty weird and wonderful collaborations, cliff richard and slipknot was a personal favourite of mine. We were inspired by musical mash ups (thank you Glee) and named the event 'verses' a musical play on words of 'versus'- musicians are kind of pitted against each other.
So this device to promote the event is essentially a stack of posters wherein half of the poster can be torn away to reveal posters underneath. This results in a mash up of musician's names reflecting the mash up of the festival performances! Some of the mash ups were pretty funny, I definitely enjoyed 'daft spears'.

Tuesday, 1 February 2011

I made a lot of mistakes, in my mind, in my mind

Collectable flyers, also for the Topman Chicago brief. I designed 6 flyers each brandishing a letter from the word "topman", a set to entice people to want to collect all 6 and learn more about the store. They need a lot of tweaking but I like the concept; throughout the brief I stuck to the idea of ways to entice people back into Topman to spend all their monies.