Saturday, 9 April 2011


Travel guide book covers. My guides are aimed at 20 somethings who enjoy skating and surfing in the summer and skiing/boarding in the winter; active, adventurous people who don't take themselves too seriously. I didn't want to make the covers too cliched, as in looking extreme/ energy drink-esque, so I tried to evoke the idea of movement through dotted lines. The lines represent paths of motion undertaken during a sport, i.e, the half pipe action on the Barcelona cover. 
My favourite aspect is that when the books are lined up next to each other the dots line up so that there is one long continuous line of motion.
The protective top cover of each guide is made of acetate to be water/snow/street proof...

now time for EASTER! Might lay off the graphics posts for a while...


Logo, letterhead and envelope for a Safari Park.

Saturday, 19 March 2011

1936 Olympics Book

rings v shackles
athletics symbol or swastika?
jesse owens

death march hidden by athlete olympic march

Berlin olympic stadium/auschwitz

ANOTHER graphics project, i know, but this is what I've been doing with all my time! For this project we had to pick a subject and an audience out of a hat which proved for some inneresting combinations! I picked "1936 Summer Olympics" as my subject and "businessman" as my targeted audience. SO I decided to try and sell the olympics to a businessman by highlighting positive things about it but leaving elements of the reality of what actually happened (The beginnings of the Nazi regime in Europe). It's always hard when you've got to design for a subject that is sensitive and still has certain taboos (Nazis/holacaust) but hopefully I haven't offended anyone!!

Sunday, 13 March 2011

TB. Ted Baker not Tuberculosis

Just a cheeky sample of some the work I did for the YCN Ted Baker brief. The brief was to create an integrated campaign for one of Ted Baker's product lines, e.g shoes, watches, glasses, fragrances. I focused on watches and the idea of the Ted Baker store as a Natural History Museum; "Ted captures time". Above is a suggestion for an instore poster, an attempt to capture the 'irreverently British humour' that Ted Baker is famous for.

Saturday, 5 March 2011

this is the new sh*t

Cape tshirt- Primark
Eyelet vest- Topshop
Crazy sun protectors- Primark
Shorts- Topshop
Knotted tshirt- Primark (they have amazing basics!)
purse/necklace- H&M

So I went on a bit of a shopping spree on thursday. Right now I'm really into basics with a twist. Got my cape tshirt, my tie up tshirt and my holey vest... I like flags as well- representing with these sweet americano topshop shorts. I bought some sunnies as for a whole THREE DAYS in Manchester it was super sunny- but since i bought mine the sun's nowhere to be seen. How cute is my necklace/bag from H&M- don't think anyone is going to dare try pinch my blackberry on a night out when it's hanging from my neck!
I've realised that on wednesday I will be actively participating in 5 briefs simultaneously!! This week is going to be ultra bizzay in the hizzay.

Monday, 28 February 2011


I just heard today that I have been selected to participate in a design workshop run by the founder of Designer's Republic, Ian Anderson.  In order to covet one of the 14 spots in the workshop I had to complete a brief set by Ian Anderson himself: Rename Ian Anderson. I had to think of a way to rename the designer as if he were a product and his name was reflective of his functions or characteristics.
It was quite a tough brief to get my head around as I have no idea of what he is like as a person...I decided to settle on the word "quixotry", the highest ever scoring word in scrabble. This fact obviously means that the word has value, but it's meaning as well as the situation it was played in makes it even more worthy:
By definition “quixotry” means an act that is idealistic or ambitious yet impractical. In competitive scrabble, players would usually drop the letter Q as although it is high scoring, it is not very compatible- the player who waits for the miracle word loses. Cresta (the man who scored with quixotry) held on to the elusive Q throughout the game, dreaming that he would soon pick up a T and a Y. In a 513/1 chance, Cresta picked both a T and a Y in the same turn and played the legendary “quixotry”. His actions are perfectly reflective of the word’s meaning

Ian Anderson explained he was looking for designer's with the ability to THINK and solve problems, so for the duration of the brief I was more concentrated on the idea rather than the design itself. But at the end of the day, I am happy with the quirky outcome. Graphic design is tougher than you might think peeps! 

Friday, 11 February 2011

Feelin' It

I don't blog as often as I should, mainly because my life constantly revolves around design briefs, but also because I am a slight perfectionist. I seem to be quite careful about what I deem suitable to blog about, to reveal to the entire online population. I think I need to get over this, and even though it may be vain/narcissistic, just post about whateverrrrr I want. So this post is simply about fashion photos/clothes/outfits I have recently come to adore. I think, subconsciously, my fashion tastes are telling me I want to road trip it across the I'm also loving basics with that little something extra- straps, holes, tails, you name it. I bought a taily t-shirt the other day, soon to come. Enjoy.

Photos courtesy of:

Monday, 7 February 2011

Unlikely Coalition II

A magazine insert/ fold up poster I made to promote the 'verses' festival. A mash up of bieber/swift/jay z/kiss.

unlikely coalition

This is just one of a series of outcomes for a week long group brief to promote an unlikely coalition. The week was crazy intense as we had to try develop a strong idea conceptually, visually and physically! We used the filter of an event to promote an unlikely coalition; a one time only music festival that would involve musicians of contrasting genres coming together to perform on the same tracks. For example taylor swift and daft punk! We managed to think of some pretty weird and wonderful collaborations, cliff richard and slipknot was a personal favourite of mine. We were inspired by musical mash ups (thank you Glee) and named the event 'verses' a musical play on words of 'versus'- musicians are kind of pitted against each other.
So this device to promote the event is essentially a stack of posters wherein half of the poster can be torn away to reveal posters underneath. This results in a mash up of musician's names reflecting the mash up of the festival performances! Some of the mash ups were pretty funny, I definitely enjoyed 'daft spears'.